The superfood that reduces fat absorption by 75%

by Shin Ohtake on Thursday, April 29, 2010 • 28 Comments

The weight loss supplement industry is always looking for that magic pill that’ll do it all.  And truth be told, the lure of easy weight loss is often times too attractive…even for the well informed.  Which explains why the weight loss supplement business is a multi billion dollar industry. 

We live in a culture of instant gratification, where going under the knife for a little nip and tuck have become as common as visiting your family doctor and taking an OTC diet pill is as normal as taking a multi-vitamin

Even though majority of the products out in the market today are just as effective as taking a sugar pill…these companies are smart, savvy and know exactly how to take advantage of people’s weaknesses and desires. 

The weight loss supplement companies are used to taking the benefits of one or two active ingredient(s) from naturally occurring plants and vegetation and packaging it into pills and powders. 

The problem is there is no standard level of quality when it comes to supplements in the US.  There is no third party quality control agencies that exists to make sure that you’re getting what’s stated in the label.  So you never really know what you’re consuming and more often than not the pill being marketed is probably 99% filler. 

This is why the recently published study from Newcastle University, is quite significant.

[Continue Reading...]